Never Tap Out "Inspired by Heroes" launched in early 2004. Since that time, Never Tap Out (NTO) has proven to be an inspiration to people worldwide. Words like courage, honor and conviction are the foundation of Never Tap Out. The Never Tap Out logo goes beyond the imagination, it reaches the soul and motivates those who wear it. The tagline "Inspired by Heroes" represents Never Tap Out’s dedication to those who refuse to give up. From the fight ring to the oncology department, where friends and family are fighting incurable diseases, and to the battleground of those fighting for our freedom to our very own children growing up in an uncertain world, Never Tap Out is a badge of honor. Never Tap Out is a spirit of hope, a way of life, and an inspiration to all.